Why sleep matters? Sleep is one third activity of our life. Did you know that 58% of respondents feel unsatisfied with their sleep based on the Journal of Clinical Sleep Medicine? That makes the opportunities for the business to offer products or services for a better sleep.

Based on MINTEL’s survey for Thai consumers, 80% are suffering the issues related mental wellness. Top three reasons for this are due to stress, insomnia and anxiety. If we would like to offer the solutions for our target market, we have to understand what causes them the problem. For instance, the female respondents age between 18-34, mentioned that burnout is the main issue they are facing right now. If so, we could design the business to solve this issue particularly, that would be easier to satisfy them.

In US, Sleep economy expect to reach 40,000 million USD with 8 annual growth rate. In terms of product and services offering, we may categorize them into 3 groups as the followings:

Ambiance Optimization
– Bedroom furniture
– Mattresses/pillows
– Bedding
– Curtains/shades
– Lighting
– Sound control
– Temperature control
– Humidiers
– Music selection
– Aromatherapy Diffuser

Routine Modification
– Sleep consultants
– Sleep monitors
– Smart alarm clocks
– Sleep apparel
– Dietary considerations
– Bath/personal care
– Books/reading devices
– Meditation

Therapeutic Treatments
– Homeopathic remedies
– Over-the-counter sleep aids
– Prescription sleep aids
– Diagnostic devices
– Apnea treatment devices
– Testing laboratories
– Doctors/clinics- Surgery
– Spa Treatment
– Wellness service offering

According to Mintel Global New Products Database (GNPD), micronutrients and botanicals lead global sleep aid/stress relief launches: chamomile (25%), balm (20%), and lavender (15%) are popular functional ingredients in food, drink, and supplement launches with functional stress and sleep claims.

Source:Investing in the growing sleep-health economy, McKinsey & Company
https://www.mintel.com/…/sleep-matters-less-than-a…/